<div style='margin-bottom: 20px;'> <div style="margin-bottom: 10px; background-color: #f2f2f2; border-radius: 1rem; padding: 10px 20px;"> <h2 style="font-weight: bold; margin-bottom: 3px; font-size: 1.5rem;">What are the key components of the external marketing environment mentioned?</h2> <p style="font-weight: normal; font-size: 1.2rem;">Marketing management philosophies and external factors that affect companies' marketing planning.</p> </div> <div style="margin-bottom: 10px; background-color: #f2f2f2; border-radius: 1rem; padding: 10px 20px;"> <h2 style="font-weight: bold; margin-bottom: 3px; font-size: 1.5rem;">How does the case study illustrate the complexity of marketing decisions?</h2> <p style="font-weight: normal; font-size: 1.2rem;">It shows that relying solely on data can be misleading, and sometimes the right marketing strategy may be counterintuitive.</p> </div> <div style="margin-bottom: 10px; background-color: #f2f2f2; border-radius: 1rem; padding: 10px 20px;"> <h2 style="font-weight: bold; margin-bottom: 3px; font-size: 1.5rem;">What study strategy is recommended for effectively learning from the Introduction to Marketing module guide?</h2> <p style="font-weight: normal; font-size: 1.2rem;">Students are advised to first read and study the prescribed textbook chapter, then the Module Unit, starting with the introduction, followed by prescribed reading material, case examples, and practical activities.</p> </div> <div style="margin-bottom: 10px; background-color: #f2f2f2; border-radius: 1rem; padding: 10px 20px;"> <h2 style="font-weight: bold; margin-bottom: 3px; font-size: 1.5rem;">What does the introduction of Unit 1 aim to achieve in terms of learning outcomes?</h2> <p style="font-weight: normal; font-size: 1.2rem;">To introduce the concept of marketing and marketing management, and to discuss influential factors in the external marketing environment.</p> </div> <div style="margin-bottom: 10px; background-color: #f2f2f2; border-radius: 1rem; padding: 10px 20px;"> <h2 style="font-weight: bold; margin-bottom: 3px; font-size: 1.5rem;">What types of learning activities are outlined in the Programme Notional Learning Hours for the Introduction to Marketing module?</h2> <p style="font-weight: normal; font-size: 1.2rem;">The activities include lectures/workshops, independent self-study of standard texts and references, independent self-study of specially prepared materials, and online learning.</p> </div> <div style="margin-bottom: 10px; background-color: #f2f2f2; border-radius: 1rem; padding: 10px 20px;"> <h2 style="font-weight: bold; margin-bottom: 3px; font-size: 1.5rem;">Why is marketing considered both an art and a science according to the case study?</h2> <p style="font-weight: normal; font-size: 1.2rem;">Because it involves data-driven decision-making (science) and intuitive, creative strategies (art) that may not always align with the data.</p> </div> <div style="margin-bottom: 10px; background-color: #f2f2f2; border-radius: 1rem; padding: 10px 20px;"> <h2 style="font-weight: bold; margin-bottom: 3px; font-size: 1.5rem;">How is the Bachelor of Commerce in Digital Marketing designed to accommodate the learning style of distance learners?</h2> <p style="font-weight: normal; font-size: 1.2rem;">The module is designed for distance learning, encouraging self-discipline, collaboration via social media tools, and self-directed study skills that contribute to life skills.</p> </div> <div style="margin-bottom: 10px; background-color: #f2f2f2; border-radius: 1rem; padding: 10px 20px;"> <h2 style="font-weight: bold; margin-bottom: 3px; font-size: 1.5rem;">What is the dual nature of marketing as described in the text?</h2> <p style="font-weight: normal; font-size: 1.2rem;">Marketing is both a philosophy and an organizational function consisting of processes to implement this philosophy.</p> </div> <div style="margin-bottom: 10px; background-color: #f2f2f2; border-radius: 1rem; padding: 10px 20px;"> <h2 style="font-weight: bold; margin-bottom: 3px; font-size: 1.5rem;">What resources are recommended for students to deepen their understanding of marketing concepts beyond the Module Guide and prescribed textbook?</h2> <p style="font-weight: normal; font-size: 1.2rem;">Students are encouraged to read more widely, using the Bibliography and Reference list for additional reading, and to consult any current sources that deal with the module's sections.</p> </div> <div style="margin-bottom: 10px; background-color: #f2f2f2; border-radius: 1rem; padding: 10px 20px;"> <h2 style="font-weight: bold; margin-bottom: 3px; font-size: 1.5rem;">What is the primary aim of the Introduction to Marketing module?</h2> <p style="font-weight: normal; font-size: 1.2rem;">The primary aim is to introduce learners to the concept of marketing, covering its sphere, nature, scope, and various foundational concepts such as marketing philosophies and the product development lifecycle.</p> </div> </div>